Vince Camuto, New York

Status: Completed in December 2011 Program: Retail Square Feet: 2,500sf Location: New York

Design for the flagship store of Vince Camuto brand shoes, apparel, and accessories developed a distinctive character that will be carried across the brand's growing number of worldwide retail locations. Developed to meet an aggressive build out and store launch timeline, the store design uses a variety of materials and textures to convey varying degrees of luxury, intimacy, and price points. Throughout the store a diamond pattern is carried at varying scales from the ceiling to the walls to the floor and finally to the display shelves. The shelves present the brand's latest shoe and handbag lines in white painted glass cutouts illuminated from behind. A lacquered wall with brass display cubicles presents the higher priced VC Signature line and the wall fluidly transitions into a brass cash wrap.